What is Folderly ?
Folderly, like MailReach, is an email deliverability service that helps you warm your emails, domains and IPs so that your campaigns don’t end up in spam and land in your recipients’ mailboxes.
Folderly and MailReach are very useful for companies sending email campaigns to improve their sending reputation and deliverability.
Like MailReach, Folderly tests your reputation and deliverability and generates positive interactions to your email activity.
How to make your choice? The elements below will help you choose between Folderly and MailReach.
Folderly vs MailReach : comparison
$25/month (less with 6+ seats)
Easy set up
Auto settings : set and forget
Content of the warming emails
Meaningful and human
(optimized by MailReach)
Your own templates
Reputation view by provider
Biased, your email is sent by Folderly
MailReach : customer reviews
“As a cold email expert, I always recommend using MailReach to maximize the reputation of an email address. MailReach combines complex algorithms and email best practices to offer a very effective deliverability solution.”
“We’ve tested many solutions and MailReach is the most efficient email warming service. It helps us raise and maintain the deliverability of 20 email accounts since several months now. A great deliverability booster.”
“We’ve tried various email warm up tools and MailReach has definitely been the best for a number of reasons. They’ve really put so much thought into how spam filters work and are continuously adding features that none of the competitors are even thinking about to improve the product. I am seriously impressed and glad to be a client of theirs!”
“That’s simple, MailReach has helped us multiply our cold emails open rates x2. It’s connected to each of our email accounts and has became our life insurance. Their deliverability guide is a gold mine too.”
“We now have 70% open rate on average on our cold email campaigns thanks to MailReach and their precious guidelines. It’s now a must have for all of our email accounts to maintain their deliverability.”
“MailReach is a great help to maximize the deliverability and open rates of the email campaigns we send for dozens of companies. The fact that it runs in the background is very satisfying. Excellent service.“
“Really intuitive and easy to use! Even if you’re totally new to this, guys from support are very responsive. Cosy thing, getting used to it quickly.”
How does Folderly work?
Folderly works in a similar way to MailReach but it has significant differences that impact the efficiency of the warming and spam testing.
Folderly asks you to add your email to be able to perform an email deliverability test and then use what they call the spam fix and warm up.
First, Folderly’s deliverability test is performed on their end. It means that you enter your email content and Folderly sends the email on your behalf to their list of inboxes.
In concrete terms, by doing the deliverability test this way, the result given. by Folderly can be biased since the email may be sent in different conditions from the reality of sending real campaigns.
Folderly also offers a spam fix feature (email warming) designed to restore and maximize your email reputation and deliverability.
The spam fix / warming is done by Folderly by sending emails from your inbox, receiving replies, openings, having your emails marked as important and removed from spam.
Folderly does the warming with your own email templates (that you can set up). It can sound appealing, but it’s risky for several reasons.
First, it means that you always send the same email to thousands of recipients, which is not recommended.
Second, if your email template is spammy, even a bit (spam words, links, tracking domain, etc), it limits the efficiency of the warming activity done by Folderly.
Final word: Folderly may have positive results on your sending reputation and deliverability, but the cost, the risk to warm with your own templates and the partial reliability of the deliverability test makes Folderly not really cost effective.
MailReach : how does it work?
At first sight, MailReach can look similar to Folderly but there are important differences on how MailReach manages your email deliverability and sending reputation.
MailReach uses your email address and domain to exchange emails with a network of more than 12 000 high reputation addresses (Folderly doesn’t disclose the number of inboxes they use).
The content of each warming email is optimized by MailReach: meaningful, human and reproducing a cold email activity that receives a lot of interested replies.
It makes sense to build trust with the big email providers which are able to understand and suggest smart replies (quick answers) to MailReach emails.
MailReach generates a lot of engagement on your email activity by opening the emails, marking them as important, removing from spam and categories and replying positively.
One of the main pros of MailReach is the smart, proprietary algorithm developed to constantly optimize the efficiency of the warming.
For example, if MailReach detects a spam spike in your warming activity, it makes you engage with the highest reputation domains in the network to fix your reputation as soon as possible.
Also, MailReach helps you test the deliverability of your own email campaigns with a reliable, non biased email spam checker tool unlike Folderly’s which is biased.
This unique spam testing feature helps you maximize the deliverability of your own campaigns by telling you precisely where your email lands on the important mailbox providers.
It gives you concrete insights on how to improve, what to do, to maximize your deliverability score.
Why is MailReach a better alternative to Folderly ?
Folderly vs MailReach : the price
MailReach is 8 times less expensive than Folderly with the same features to help you improve your deliverability and with a more reliable email spam test.
Bonus: in the comparison with Folderly, we don’t count the sliding scale pricing we offer which discounts the price as you add more email accounts to warm with us.
Find more information on our pricing page.
Folderly vs MailReach : the efficiency
Unlike Folderly, MailReach has developed a smart, proprietary algorithm that constantly optimize the efficiency of the warming.
Compared to Folderly which allows you to use your own templates to warm your domain, MailReach uses email content that reproduces a human salesperson.
It’s better to build trust with providers instead of sending the same email to thousands of mailboxes.
And unlike Folderly, we have been doing cold emailing for 130+ companies in 40 different industries for more than 5 years and we’re still doing it to stay up to date.
Folderly vs MailReach : the reliability of the spam test
To run a proper, unbiased deliverability test, your email has to be sent under the exact same conditions as when you’re sending your own campaigns.
Folderly sends the email on your behalf with your content from a simple copy / paste : it’s not under the exact same conditions.
Unlike Folderly, to run a spam test with MailReach, you send your email using your own setup, with the exact same content / HTML that you use.
Last thing, compared to Folderly, MailReach gives a spam score based on the mailbox type you target with your real campaigns to prevent biasing your score.
Folderly vs MailReach : make up your own mind
Unlike Folderly, if you connect an email account now, you will get a 20% discount during the first 30 days (for every email account connected). The discount is automatically applied when signing up.