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Best Folderly alternative (2024) :
Choose MailReach for a better quality-price ratio.

Folderly is an email deliverability solution whose very high price is not justified by its efficiency. Let’s explore why MailReach is a better alternative to improve your email results.

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Folderly email deliverability solution alternative

What is Folderly ?

Folderly, like MailReach, is an email deliverability service that helps you warm your emails, domains and IPs so that your campaigns don’t end up in spam and land in your recipients’ mailboxes.

Folderly and MailReach are very useful for companies sending email campaigns to improve their sending reputation and deliverability.

Like MailReach, Folderly tests your reputation and deliverability and generates positive interactions to your email activity.

How to make your choice? The elements below will help you choose between Folderly and MailReach.

Folderly alternative

Folderly vs MailReach : comparison



Monthly pricing

$25/month (less with 6+ seats)


Easy set up

Auto settings : set and forget

Content of the warming emails

Meaningful and human
(optimized by MailReach)

Your own templates

Smart & complex warming algorithm

Automated ramp up

Reputation view by provider

Reliable email spam test


Biased, your email is sent by Folderly

SPF, DKIM, DMARC monitoring

Blacklists monitoring

Responsive support

Folderly alternative

MailReach : customer reviews

“As a cold email expert, I always recommend using MailReach to maximize the reputation of an email address. MailReach combines complex algorithms and email best practices to offer a very effective deliverability solution.

Photo of Anas El Mhamdi | folderly alternative

Anas El-Mhamdi

Growth Engineer @ Quable

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“MailReach is the most effective and user friendly cold email deliverability solution with their email warm up tool and spam checker. Within a few weeks, we’ve seen great improvements on our outreach campaigns.”

Photo of Marion Gurtekin | folderly alternative

Marion Gurtekin

Head of sales @ Shine

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“That’s simple, MailReach has helped us multiply our cold emails open rates x2. It has became our life insurance. Their deliverability guide is a gold mine too.”

Photo of Bastien Paul | folderly alternative

Bastien Paul

Growth @ BigBlue

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“MailReach is a great help to maximize the deliverability and open rates of the email campaigns we send for dozens of companies. Excellent service.“

Photo of Siva Baskara | folderly alternative

Siva Baskara

Head of Ecommerce @ Store&Supply

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“We’ve tested many solutions and MailReach is the most efficient email warming service. It helps us raise and maintain the deliverability of 20 email accounts since several months now. A great deliverability booster.

Photo of Jean-Yves Delmote | folderly alternative

Jean-Yves Delmotte

Co-Founder @ PaletteHQ (YC21)

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“We’ve tried various tools and MailReach has definitely been the best for a number of reasons. They’ve really put so much thought into how spam filters work and are continuously adding features that none of the competitors are even thinking about to improve the product. I am seriously impressed and glad to be a client of theirs!”

Photo of Daniel Greaves | folderly alternative

Daniel Greaves

CEO @ FueltoFly

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“We now have 70% open rate on average on our cold email campaigns thanks to MailReach and their precious guidelines. It’s now a must have for all of our email accounts to maintain their deliverability.”

Photo of Sacha Caspari | folderly alternative

Sacha Caspari

CEO @ MerciSacha

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Really intuitive and easy to use! Even if you’re totally new to this, guys from support are very responsive. Cosy thing, getting used to it quickly.”

Photo of Serhii Zanizdra | folderly alternative

Serhii Zanizdra

CEO @ Intertech Company

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Folderly alternative

How does Folderly work?

Folderly works in a similar way to MailReach but it has significant differences that impact the efficiency of the warming and spam testing.

Folderly asks you to add your email to be able to perform an email deliverability test and then use what they call the spam fix and warm up.

First, Folderly’s deliverability test is performed on their end. It means that you enter your email content and Folderly sends the email on your behalf to their list of inboxes.

In concrete terms, by doing the deliverability test this way, the result given. by Folderly can be biased since the email may be sent in different conditions from the reality of sending real campaigns.

Folderly also offers a spam fix feature (email warming) designed to restore and maximize your email reputation and deliverability.

The spam fix / warming is done by Folderly by sending emails from your inbox, receiving replies, openings, having your emails marked as important and removed from spam.

Folderly does the warming with your own email templates (that you can set up). It can sound appealing, but it’s risky for several reasons.

First, it means that you always send the same email to thousands of recipients, which is not recommended.

Second, if your email template is spammy, even a bit (spam words, links, tracking domain, etc), it limits the efficiency of the warming activity done by Folderly.

Final word: Folderly may have positive results on your sending reputation and deliverability, but the cost, the risk to warm with your own templates and the partial reliability of the deliverability test makes Folderly not really cost effective.

MailReach : how does it work?

At first sight, MailReach can look similar to Folderly but there are important differences on how MailReach manages your email deliverability and sending reputation.

MailReach uses your email address and domain to exchange emails with a network of more than 12 000 high reputation addresses (Folderly doesn’t disclose the number of inboxes they use).

The content of each warming email is optimized by MailReach: meaningful, human and reproducing a cold email activity that receives a lot of interested replies.

It makes sense to build trust with the big email providers which are able to understand and suggest smart replies (quick answers) to MailReach emails.

MailReach generates a lot of engagement on your email activity by opening the emails, marking them as important, removing from spam and categories and replying positively.

One of the main pros of MailReach is the smart, proprietary algorithm developed to constantly optimize the efficiency of the warming.

For example, if MailReach detects a spam spike in your warming activity, it makes you engage with the highest reputation domains in the network to fix your reputation as soon as possible.

Also, MailReach helps you test the deliverability of your own email campaigns with a reliable, non biased email spam checker tool unlike Folderly’s which is biased.

This unique spam testing feature helps you maximize the deliverability of your own campaigns by telling you precisely where your email lands on the important mailbox providers.

It gives you concrete insights on how to improve, what to do, to maximize your deliverability score.

Folderly alternative

Why is MailReach a better alternative to Folderly ?

Improve your emails,multiply your open rates | folderly alternative

Folderly vs MailReach : the price

MailReach is 8 times less expensive than Folderly with the same features to help you improve your deliverability and with a more reliable email spam test.

Bonus: in the comparison with Folderly, we don’t count the sliding scale pricing we offer which discounts the price as you add more email accounts to warm with us.

Find more information on our pricing page.

Folderly vs MailReach : the efficiency

Unlike Folderly, MailReach has developed a smart, proprietary algorithm that constantly optimize the efficiency of the warming.

Compared to Folderly which allows you to use your own templates to warm your domain, MailReach uses email content that reproduces a human salesperson.

It’s better to build trust with providers instead of sending the same email to thousands of mailboxes.

And unlike Folderly, we have been doing cold emailing for 130+ companies in 40 different industries for more than 5 years and we’re still doing it to stay up to date.

A man looking at graphs - the efficiency of MailReach | folderly alternative
A guy pointing a Gwarm (Gmass) warm up results graph | folderly alternative

Folderly vs MailReach : the reliability of the spam test

To run a proper, unbiased deliverability test, your email has to be sent under the exact same conditions as when you’re sending your own campaigns.

Folderly sends the email on your behalf with your content from a simple copy / paste : it’s not under the exact same conditions.

Unlike Folderly, to run a spam test with MailReach, you send your email using your own setup, with the exact same content / HTML that you use.

Last thing, compared to Folderly, MailReach gives a spam score based on the mailbox type you target with your real campaigns to prevent biasing your score.

Folderly vs MailReach : make up your own mind

The best option remains to try MailReach and see how it works to raise your deliverability. We’re pretty confident 💪.

Unlike Folderly, if you connect an email account now, you will get a 20% discount during the first 30 days (for every email account connected). The discount is automatically applied when signing up.

We also offer custom pricing plans for companies that connect more than 5 email accounts.

A man next to a gwarm (gmass) graph | folderly alternative

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